Branding isn't your brand name or your domain name. It isn't even some blog post or press release that you publish. It's more than a strategy that you lay out on a company wiki. The truth is, branding cannot be seen; it can only be felt. Think about some of your favorite brands, ones that you actively recommend to your peers and prefer over other options. That feeling? That's good branding. It encompasses everything you do – from your mission and how your customer feels about you to your web presence, communication, and quality of your products. It's the difference between brands that get it and brands that don't. Great eCommerce branding is one of the strongest currencies  your  online store  can  have – your single most significant competitive advantage. People purchase from one brand over the other because they associate with the story; it's an emotional connection they feel with the brand. As an eCommerce business owner or brand manager, building an effe